A one-page website for a beauty salon or nail tech
Page checklist
What a beauty salon website has to say
Your main treatments, with times and prices
List them the way they appear in your appointment book: gel manicure, 45 minutes, $35. The time matters as much as the price, since clients fit appointments around lunch breaks and the school run. Where a price varies, give the starting figure and say what pushes it up, such as nail art, extra length or removing another salon's work. Infills and removals deserve their own lines, because regulars book those more often than a full set.
One way to book, and where it goes
Decide whether bookings happen through your booking app, a phone call or a message, and make that the route the page points to. You can still accept the others. When requests arrive by DM, text and app with equal weight, though, only one of them updates your diary, and that is how two clients end up in the same slot.
Where you work and when you're free
Say whether you're in a salon, a rented room inside someone else's, a home studio or mobile. A home studio should mention parking and any pets in the house, which matters to clients with allergies. Mobile techs need their area, any travel charge and any minimum spend for a call-out. If you're appointment-only, "Tuesday to Saturday, late on Wednesdays" tells a client more than a grid of opening times your diary overrides anyway.
Patch tests and what to mention before booking
Lash and brow tints, lash lifts and some other treatments usually need a skin test first, and the product manufacturer's instructions set how far ahead it has to be done. Many insurers make cover depend on following those instructions too. Say which treatments need a test, how far ahead, and whether a returning client needs a fresh one after a long gap or a change of product. This is also the place to ask people to mention allergies, skin conditions or pregnancy when they book.
Your cancellation, lateness and deposit terms
A no-show on a two-hour set of extensions costs you a morning. Write down how much notice you need, what happens if someone turns up 15 minutes late, and whether you take a deposit. Terms a client read before booking are easier to hold to than ones that arrive in a message the night before. Rules on keeping deposits differ between countries, so check what consumer law allows where you work.
Who does the work, and with what
Clients often follow a particular therapist from salon to salon, so name the people, what each specialises in and the training they hold. Name your product brands too. Someone who has reacted to gel polish before may be looking for HEMA-free products, and if you use them, the page is where they find out.
Your input
How to describe your business so the copy is usable
Every headline and section is generated from the description you type, so the description is the real input. These are the things worth putting in it.
Use the treatment names clients type
A client in Manchester asking for BIAB and one in Chicago asking for a builder gel overlay may want much the same thing. Names shift between countries and brands, so if clients ask for one treatment under two names, put both in your description. The copy is written from what you give it, and a name you leave out is unlikely to turn up on the page.
Put your prices in, then check every figure
The built page is short: four feature lines, three illustrated sections and five questions and answers. It will carry headline treatments and starting prices rather than a thirty-line menu, so give it those with their times and say where the full list lives. Once it's built, compare each figure with what you charge. Generated copy can reword or round a price, and a client who screenshots a lower one will expect to pay it. When prices change, update the description and rebuild that day.
Give it real reviews and real numbers
Every page has a strip of three client reviews and a row of four figures, both written from your description. Leave them out and the generator fills those spots with believable quotes and numbers that aren't yours. Paste in two or three genuine comments from clients who've agreed to be quoted, and figures you can stand behind, like years qualified, then check what came out. In the UK and the US, publishing made-up customer reviews breaks consumer law.
Spell out the booking route in words
There's no booking calendar or checkout on the page, and its buttons jump to other parts of the page rather than opening an app. So the route has to be in the text: the booking app you use and the name to search for on it, or the number or Instagram handle to message, along with your patch-test and cancellation rules. Check each one came through correctly before the link goes in your bio.
Designs
Best Invooza website designs for beauty salons and nail technicians
All five designs are available on every account and each is rendered in your own logo and brand colours. These three suit this kind of business best.
Editorial
Serif headlines and wide margins give a facial room, a brow studio or a bridal make-up artist the calm, considered feel people want before they let someone near their face.
Aurora
Its gradient hero and rounded cards pick up the pastel, light-filled look plenty of lash and nail studios already use on Instagram, so a client tapping through from your profile lands on something that feels like the same business.
Bold
Made for nail art, chrome and colour-heavy work, or a studio with a loud personality. Oversized headlines and solid blocks of your brand colour hold their own next to bright sets in a feed, where a pale page would look washed out.
Avoid these
Beauty salons and nail technicians website mistakes that cost enquiries
Promising how long a set will last
Generated copy leans confident, so "flawless for weeks" can appear without you writing it, and a client whose nail lifts after five days will quote it back. Describe the usual range yourself, for instance that gel polish generally lasts two to three weeks, and what shortens it: fast nail growth, hands in water all day at work, picking. Then read the build to make sure it hasn't become a guarantee.
Your home address in the description
Anyone can read the site, and the whole description is published in the page's code for search engines, even where the visible copy leaves it out. Home-based techs usually give the street or neighbourhood publicly and send the house number and door details once a booking is confirmed.
Saving the patch-test rule for the confirmation message
By then the client has picked a date that may be too soon to test, and you're left rearranging or turning them away at the door. Put the rule next to the treatments it applies to, and say how the test itself gets booked.
No route to your real work
The pictures on the page are generated and kept free of faces and hands, so they show a treatment room, a manicure desk or a shelf of products rather than a set on a real client. Someone choosing a nail tech or lash artist wants to see what you've actually done. Say in the description where that lives, which for most techs is Instagram.
FAQ
Beauty salons and nail technicians website builder: frequently asked questions
Can I use the price menu I designed for Instagram?
Not as an image. Every picture on the page is generated, so there's nowhere to add your own graphic, and the images are deliberately kept free of lettering because generated text comes out garbled. Type the prices into your description instead. Text stays readable on any screen, which a shrunken menu graphic rarely does.
Can I use it as the link in my Instagram bio?
Yes, and it's one of the better uses for it. The page lives at your-business.invooza.com and carries Open Graph tags, so it shows a proper preview when you send it on WhatsApp or iMessage. Instagram allows more than one link in a bio, so your booking app's link can sit just below it.
Should aftercare go on the website?
A short version, yes. A few lines for your main treatments, such as how long to keep new lashes dry or how to look after a fresh gel set, tend to cut down next-morning messages. Keep it consistent with the product instructions and with the aftercare card you hand over, so nobody gets two different sets of advice.
Can I take a deposit for a bridal or group booking?
The website can't take payments. For bigger bookings, invoice the full amount and record the deposit against it. If you invoice with Invooza, turning on advance tracking in your rules lets you add each deposit with its date, and the PDF lists it under the total with the balance still to pay on the day.
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Describe your business, pick a design, and publish a one-page site in your own logo and brand colours.
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