A one-page photography site that books shoots
Page checklist
What a photographer website has to say
The kind of shoot, named plainly
Wedding, newborn, product, architectural, corporate headshots. A visitor sorts photographers by category before they judge quality, and an uncategorised site gets sorted out rather than in.
Your best six images, not your best sixty
A visitor's impression is set by your weakest visible image, not your strongest. A tight set reads as a photographer with standards; a large set reads as an archive.
Where you work and whether you travel
The first practical question after "do I like this" is "can they even come here". Say the city and whether travel is possible and how it is charged.
A starting price
"Coverage from $1,200" removes the enquiries that were never going to book and reassures the ones that will. Photography is the category where visitors most expect to have to ask, and most resent having to.
What the client receives
Number of edited images, how they are delivered, and roughly how long the edit takes. This is the single most common pre-booking question, and answering it on the page saves an email exchange per enquiry.
How to check a date
Availability is the real call to action for most photography work. Make the enquiry about the date, not about a general conversation.
Your input
How to describe your business so the copy is usable
Every headline and section is generated from the description you type, so the description is the real input. These are the things worth putting in it.
Describe the work, not the gear
The generated copy is built from your description. Camera bodies and lenses produce copy that speaks to other photographers rather than to clients, who have never chosen a photographer on sensor size.
Name the feeling clients ask for
Documentary and unposed, bright and airy, dark and moody, editorial and directed. Clients choose photographers on look before price, so the look needs to be in words as well as in the images.
Include your process
Pre-shoot call, hours of coverage, second shooter, delivery window. Process is reassurance, and it is what turns an admirer of the images into a booking.
Say what a typical booking includes
It shapes the generated sections and gives the visitor a reference point, which is more useful than a price alone.
Designs
Best Invooza website designs for photographers
All five designs are available on every account and each is rendered in your own logo and brand colours. These three suit this kind of business best.
Noir
A near-black canvas with a cinematic full-bleed hero. Images read far better against dark than against white, which is why galleries are painted this way.
Editorial
Serif headlines and generous margins. The right frame for wedding, portrait and editorial work sold on taste.
Minimal
Hairline rules and whitespace, so nothing at all competes with the photographs.
Avoid these
Photographers website mistakes that cost enquiries
A gallery with no words
Beautiful, and it books nothing, because the visitor cannot tell what you shoot, where, or for how much.
Showing every genre you have ever shot
A site showing weddings, food, products and newborns reads as available rather than as good. Lead with the work you want more of.
Hiding price entirely
It does not increase enquiries, it changes who sends them. You get more people asking the price and fewer people ready to book.
Huge images that load slowly on a phone
A visitor on mobile data leaves before the hero appears. Invooza generates and sizes the imagery for the page, which avoids the usual cause of this.
FAQ
Photographers website builder: frequently asked questions
Which design is best for photography?
Noir, in most cases. A near-black page with a full-bleed hero gives images the contrast a white page takes away, which is why galleries and cinemas are dark. Editorial is the alternative when the work is soft, bright and sold on taste.
Should I show prices on a photography site?
A starting figure rather than a full price list. It is the question every visitor is holding, and the site that answers it gets a better class of enquiry even though it gets fewer.
Can I put my own photographs on the site?
The builder generates on-brand imagery from your description, which is what gets a site live the same day. Your own work is stronger, so treat the generated version as the starting point rather than the finish.
Will the site work on a phone?
Yes. Every design is responsive, and most visitors to a photography site arrive on a phone from a message or a social profile.
Build your photographer website in minutes
Describe your business, pick a design, and publish a one-page site in your own logo and brand colours.
Explore
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