A one-page website for a trade business
Page checklist
What a contractor website has to say
The trades you actually carry out
List them plainly. A visitor with a specific job is matching it against your list, and anything not on the list is assumed to be work you do not take.
The area you cover
Towns, districts or a radius. This is the second question every visitor has, and a site that leaves it out generates enquiries you have to decline and misses ones you wanted.
A phone number that is tappable
Trade enquiries happen by phone far more than by form. The number should be visible without scrolling and dial when tapped.
Credentials and cover
Registrations, certifications and insurance, named exactly as they are issued. For anything involving gas, electrics or structure this is not reassurance, it is the qualifying criterion.
Recent jobs with a line of context
What the job was, roughly how long it took, roughly what scale. Photographs of finished work without context are hard for a visitor to relate to their own job.
How quoting works
Whether you visit, whether the quote is free, and how quickly you respond. Saying it removes the main hesitation behind an unmade call.
Your input
How to describe your business so the copy is usable
Every headline and section is generated from the description you type, so the description is the real input. These are the things worth putting in it.
Put the trade and the area in the first sentence
The generated headline is built from the start of your description, and for a trade business the headline that works is simply what you do and where.
Name the jobs you want more of
If bathroom refits are the profitable work, say so specifically rather than listing plumbing in general. The copy follows the emphasis you give it.
Include your credentials verbatim
Registration numbers and scheme names should appear exactly as issued, so they can be checked. A near-miss on a scheme name is worse than not listing it.
Mention response time and working hours
For urgent trades this is frequently the deciding factor between you and the next number on the list.
Designs
Best Invooza website designs for contractors and trades
All five designs are available on every account and each is rendered in your own logo and brand colours. These three suit this kind of business best.
Bold
Oversized type and strong colour blocks, built to be read at a glance on a phone by someone standing in the room with the problem.
Aurora
Calm and credible. The better fit for larger commercial work where the buyer is a facilities manager rather than a homeowner.
Minimal
Quiet and precise, which suits high-end renovation and bespoke joinery where restraint signals quality.
Avoid these
Contractors and trades website mistakes that cost enquiries
No service area
The single most common omission on trade sites, and the one that wastes the most of everyone's time.
Contact details only at the bottom
A visitor with an urgent problem does not scroll to the footer. They go back and call the next result.
Only before-and-after photos
They prove you finished something, but not that you finished it well, on time, or at the agreed price. One sentence of context per job does more than another photograph.
No credentials listed
For regulated work, a visitor who cannot verify your registration will assume you do not have one, whether or not that is fair.
FAQ
Contractors and trades website builder: frequently asked questions
Do trades really need a website when they get work by word of mouth?
The recommendation still ends with someone checking. A site that confirms the trade, the area and the credentials converts a referral that might otherwise stall while they ask around for a second name.
Should I show prices for trade work?
Rarely a price, often a basis: whether quotes are free, whether you charge a call-out, and how you price day work. Trade jobs vary too much for a price list to be honest.
What should go on the site if I work commercially rather than domestically?
Lead with scale, certifications and the sectors you have worked in, and choose a calmer design. A facilities manager is assessing risk, not responding to urgency.
Can the site and my invoices match?
Yes. The website, your invoice templates and your logo all draw from the same brand colours and mark saved on your account, so a client sees the same business in both places.
Build your contractor website in minutes
Describe your business, pick a design, and publish a one-page site in your own logo and brand colours.
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