A cleaning business website that gets quote requests
Page checklist
What a cleaning service website has to say
Each service, and what it covers
Regular, deep, end-of-tenancy and commercial cleans are different jobs at different prices, and customers often can't tell them apart. Give each one a line. A regular clean keeps kitchens, bathrooms, floors and surfaces under control; a deep clean goes inside cupboards, behind appliances and into the limescale; an end-of-tenancy clean is done in an empty property to the standard a check-out inspection looks for. Then list the extras that cost more, such as an oven on a regular visit, inside windows or carpets.
Where you clean, by name
List the towns, neighbourhoods or postcode districts you cover. Most people know what their area is called but have no idea how many miles it is from your base. If you'll travel further for an end-of-tenancy or a one-off deep clean than you would for a weekly slot, say so, since regular rounds only pay when the houses are close together.
Insurance and background checks you actually hold
If you have public liability insurance, say so and keep the certificate handy, because letting agents and offices often ask to see it. If every cleaner who enters a client's home has a background check (in the UK that's usually a basic DBS check), mention it and say roughly how recent the checks are. Make the claim only if it covers everyone you send, including whoever fills in during holidays.
How you price a job
Hourly with a minimum visit, or a fixed price by bedrooms and bathrooms? Say which, and whether a one-off needs a visit or just a few photos before you can quote. Commercial work is normally priced after a walkround. If you're registered for VAT or a similar sales tax, say whether your prices include it: householders compare the final figure, and business clients usually want it shown separately.
Who turns up and what they bring
Will it be the same person each week? Do you bring your own products, vacuum and mop, or use what's in the house? Can someone with allergies ask for unscented products? Regular clients tend to care a lot about seeing a familiar face, so if you keep the same cleaner on each home, put that near the top.
Keys, alarm codes, pets and lockouts
Plenty of clients are at work while you clean, and few think to ask about this on a first call. Explain how keys and alarm codes are kept (keys tagged with a reference rather than the address, codes stored separately), whether you'll work around a dog or a cat that mustn't get out, and what happens if you can't get in. If you charge for a lockout or a late cancellation, give the fee and notice period here rather than first mentioning it on an invoice.
Your input
How to describe your business so the copy is usable
Every headline and section is generated from the description you type, so the description is the real input. These are the things worth putting in it.
Write a sentence per service, in your customers' words
Typing "all types of cleaning" gives the copy nothing to work with, so it fills the space with general phrases. Give each service its own sentence covering what's included, who usually books it and how it's priced. Use the local name for the job as well. In the UK people tend to say end-of-tenancy cleaning, in the US it's usually a move-out clean, and in Australia a bond clean.
Say who you clean for
Households where both adults work full time, landlords turning a flat round between tenants, a dental practice that needs cleaning after closing. Naming the customer gives the headline someone to speak to. It also steers the generated photos, which show places rather than people, towards a family kitchen or a surgery waiting room instead of a generic shelf of spray bottles.
Give it genuine reviews and figures
Every page carries three testimonials, four headline figures and a short FAQ, all written by the builder, so hand it real material: three reviews from customers happy to be quoted, named the way they agreed, and figures you can stand behind, like years trading. After the build, read every quote, number and FAQ answer. Anything you don't recognise, such as a line saying you're DBS checked when you aren't, means the description needs more detail and a rebuild before you share the link. In many countries, consumer law treats made-up reviews as misleading.
Say whether it's just you, a team or an agency
A sole trader, a firm with employed cleaners and an agency that introduces self-employed cleaners are different offers, and the copy can't tell which you are unless you say. Leave it out and a one-person business can end up described as a team, with figures to match. If you clean every home yourself, put that in the opening sentence, since it's something a larger firm can't offer. If you introduce self-employed cleaners, say so and explain who the client pays.
Designs
Best Invooza website designs for cleaning services
All five designs are available on every account and each is rendered in your own logo and brand colours. These three suit this kind of business best.
Aurora
Light, airy and uncluttered, with rounded cards that keep each service separate. A busy page is an odd advert for a cleaner, and this one suits domestic cleaners who want to come across as friendly and organised.
Bold
Large type and solid blocks of your brand colour. If you win work through leaflet drops or your team wears branded tops, matching the colour means someone holding your leaflet lands on a page that is plainly the same business.
Minimal
Plenty of white space and almost no decoration. It fits office and contract cleaning, where a facilities or office manager wants hours, cover and terms set out plainly, and it works for high-end housekeeping as well.
Avoid these
Cleaning services website mistakes that cost enquiries
Promising a deposit back
"Deposit back guaranteed" turns up on a lot of end-of-tenancy pages, but you don't decide whether a deposit is returned. The landlord or agent proposes deductions, a third party settles any dispute, and the deductions can be for damage or unpaid rent that has nothing to do with the clean. Offer something you control instead. A free return visit for anything the check-out report flags within a set number of days is a promise you can keep, if it's your policy.
"Fully insured" with no detail
Anyone can type those two words, so they don't reassure a careful reader. Name the kind of cover you hold and say the certificate is available on request. An office manager will ask for it anyway, and a homeowner is more likely to believe a specific claim than a vague one.
A price with no unit
"From £60" leaves people guessing whether that's per hour, per visit or per room. When your quote arrives and doesn't match what they assumed, it feels like a bait and switch even though it wasn't. Attach every figure to its unit and its minimum.
"Eco-friendly" with nothing behind it
Green and "non-toxic" labels appear on many cleaning sites with nothing to back them. If you use particular products or methods, say which: a named plant-based range, refill concentrates, washable microfibre instead of disposable wipes. In the UK the CMA's Green Claims Code expects environmental claims to be specific and supported by evidence, and regulators elsewhere take a similar line, so a vague label can land you in trouble as well as failing to persuade.
FAQ
Cleaning services website builder: frequently asked questions
Can customers book or pay through the site?
No. There's no booking calendar, contact form or checkout, and the buttons scroll to other parts of the page rather than opening another tool. Put your phone or WhatsApp number, or a short booking link, in your business description with the days you work, then check they came through. They show as plain text, so keep them easy to type. Payment works however you take it now, and once a job is done you can email the invoice from Invooza with the PDF attached.
Should domestic and commercial cleaning share one page?
They can, as long as each has its own section and its own wording. An office manager is looking for out-of-hours availability, contract terms and proof of insurance, while a householder wants to know who's coming and what it costs. Lead your description with whichever side earns you more, then describe the other separately so the two don't blur together.
Is the web address short enough for a van or a leaflet?
It takes the form your-business.invooza.com, which fits on a van door, a leaflet or a fridge magnet. If you rebuild later with a new design or updated prices, the address stays the same, so anything already printed keeps working. Custom domains are on the roadmap.
Do I have to list insurance or DBS checks on my website?
There's usually no obligation to put them on a website, but people leaving you alone in their home look for them, and many offices won't sign a contract without seeing an insurance certificate. What you must hold depends on the country. In the UK, for example, public liability insurance is optional but widely expected, while employers' liability insurance is compulsory once you employ staff, with limited exceptions. An insurer or broker can tell you what applies to you.
Build your cleaning service website in minutes
Describe your business, pick a design, and publish a one-page site in your own logo and brand colours.
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